I’m currently in Australia running a couple of workshops. Last week, I went to Melbourne’s comedy festival and found myself ‘pitched to’ by dozens of local comedians trying to entice me into their shows. It struck me that pitching is a really important skill for creatives...

I’m a creative – do I really need an elevator pitch? “If you don’t get your pitch right, you’ll fail in business.” I’m sure you’ve heard this kind of fear-ridden talk from self-appointed business gurus. Having a clear ‘elevator pitch’ is seen as a must-have business tool...

I was slightly heartbroken last night. I went to see a show called Jekyll & Hyde at the Pleasance theatre in Islington. My friend  had invited me as her boyfriend was in the show. She brought a gaggle of friends with her, but sadly we made...