Archive for March, 2018

What’s Your Brand Story? – Launch of Trailblazer Tribe

Tuesday, March 27th, 2018

Hi gang,

For the past couple of months, Bev and I have been sharing ideas about how to create great content, gain clarity and the power of storytelling.

Now we have decided to open the doors to our first ever event for our online community, Trailblazer Tribe, and we’d love you to be there.

If you want to come along, book soon as places are limited. Click HERE to buy your tickets.

The lowdown

Date and time: Thursday 19th April @ 6.30pm (until around 10pm)
Venue: King’s Head Private Members Club, 257 Kingsland Road, London E2 8AS
Tickets: £10 early bird (until 5th April, then £15)

What’s going to happen

  • A mini workshop by Bev and myself on the Trailblazing Archetypes* and how to use them to define your brand story.
  • Stories from an artist, photographer and a fashion psychologist who are all members of the community.
  • Mingle with other like-minded creatives – from actors, designers to creative directors and musicians.

More on our storytellers

  • Artist Pearl Bates creates fantasy paintings, writes a daily blog and brings stories and magic into her artwork.
  • Positive psychologist Rebecca Weef Smith creates conversations around fashion and flourishing and is on the launch team of a new magazine called Goldie.
  • Photographer Lisa Bretherick believes that photography is a means of creating art through emotions, personalities and flavours of life.

What is Trailblazer Tribe?

An online community of ambitious creatives who want the freedom to do the work they love and live a life on their own terms. To attend the event, you must be a member of the Facebook group. You can ask to join here:

Our vision

  • To ensure that creative people honour their unique gifts and create work that is heartfelt, engaging and uncompromising.
  • To help creative people share their stories and become well known for the work they love.
  • To create a positive and inspiring community of creative professionals who will support each other and form collaborative partnerships.


Who can attend?

The event is aimed at creatives who are self-employed or work in the creative industries and wish to progress their career or business.

Who is perceived as a creative?

Traditionally, we mean artists who create work to share with the world, from photographers, directors and actors to writers and graphic designers.  We also welcome creative people whose work has a positive impact in the world.

*Trailblazing Archetypes
This is a tool we have created to help identify the energy you lead with as a creative. To get the most out of the workshop, you’ll need to take the quiz first to discover your primary and secondary archetypes. You can sign up here:

We look forward to meeting you on April 19th! Book your place HERE.

Nicky Moran and Beverley Glick


How do you find compelling content in the everyday?

Tuesday, March 13th, 2018

Last week I went to Prague to teach a leadership course. When I arrived at the airport, my luggage had gone missing. I panicked. I had no make-up, no clothes and I hadn’t even had a shower that day. The handouts for the workshop were in my bag and all I could imagine was myself looking like a ragamuffin standing in front of a high-powered group of professionals without any notes. Nightmare!

I decided to share the story on Facebook. This is what I wrote:

Within seconds, friends and clients had posted positive affirmations, suggestions and support. I experienced a swell of good feeling inside as I realised that I’m surrounded by people who believe in me.

The point is that I’d found a story to share about a particular moment – one that told the world I was teaching leadership in a European country without me boasting about it.

I didn’t intend to use it to promote myself, but ultimately that’s what it did. If I compare this post with other blogs I have written in the past, this had a much more immediate response. It was a compelling story.

It also led me to write a follow-up.

This time I got even more comments and likes. It also gave me a story to share on my leadership course that enhanced the message of my workshop and gave it a more meaningful context.

One of the things I’ve learnt over the years of coaching creatives is that one of the biggest blocks to self-expression is when we try too hard. If we try to be entertaining, impressive or clever, it can often be repellent. I used to spend hours coming up with ‘top tips’ or writing analytical posts and it simply didn’t connect.

When we share everyday stories of our working lives, it gives our audience a flavour of who we are and what is important to us. When we find stories about our challenges or our lessons in life, it can add nuance to our brand and to the work we do.

You may be wondering how you find the time to tell stories when you’re already flat out creating your work – and I completely get that.

If you’re not in the habit of thinking about stories, then it can feel like a burden.

But let me explain more of the benefits.

By reflecting on stories about what you do, it can also give meaning to your work.

It feels motivating to find the essence of what you’re doing.

It’s also quick and easy. Things happen to us all the time and telling a story is the quickest way to find content to share and promote your work.


Here are some ideas of where you might find everyday stories.

Idea 1 – What sort of things do you do every week that are unique or interesting?

I travel a lot with work – so sharing my stories about other countries add a different perspective to my life. Perhaps you go on location, meet interesting people or even work in a dungeon! Reflect on your work and life and share something that people may not know about you.

Idea 2 – What’s intriguing about your process?

I remember a musician telling me a fascinating story about how he comes up with music for adverts. He showed me the silent film he would receive from the advertising agencies and would always start improvising with his guitar and humming tunes. This was normal for him, but this sort of detail could be engaging for your audience as they feel like they are learning something new.

Idea 3 – What’s different about you or your life?

Perhaps you’re a Quirk of Art, Maverick, Provocateur or other archetype. Perhaps you pride yourself on thinking differently or live in a way that’s unorthodox.

I know of a lady who teaches people about wearing wellbeing and creates stories about her shoes. She’s obsessed with shoes and takes pictures of them all the time. It makes her unique and memorable.

Idea 4 – Tell a story about your art

This is the best tool for self-promotion. What inspired a picture, piece of jewellery or song? What led to you creating it?

Ed Sheeran is the master of story telling. His first breakthrough song A Team he describes as being inspired by a homeless woman called Angel that he struck a friendship with.

You can find stories in everyday situations. They are moments to share that highlight who you are and what you and your work stand for.

When I realised how powerful stories were, I decided to keep a story diary which I use to inspire my work.

Do share a story below.

Nicky xx

P.S. On April 19th, Bev and I will be hosting an exclusive private party in Shoreditch where we will be sharing stories and celebrating our Trailblazing Creatives community:







Nicky Moran Empowering Creatives

Stoke Newington, London, UK  Email:

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