Two workshops, 9 webinars, 6 PR challenges + PR launch party

We believe that building PR confidence takes time, so we’ve developed a programme (including the one-day workshop The Brass Tacks of Trailblazing PR) that will help you build a solid foundation as a Trailblazer.

This programme is for ambitious creatives and entrepreneurs who want to:

  • Be part of an inspiring, go-getting community of creatives
  • Be inspired and energised by a series of PR challenges
  • Grow their online presence with the support of others
  • Start taking action towards a more creative life
  • Raise their profile in a way that feels comfortable and authentic

This action-packed four-month programme will build your confidence, help you feel more self-expressed, connect you with an inspiring peer group, help you tell your brand story in a way that feels personal and authentic and give you the tools to help you connect with a bigger audience.

You may feel uncomfortable about self-promotion but recognise that in order to create the freedom to do the work you love, you need to build a following. This programme will help you get clear about your purpose and develop a deep connection to your authentic voice, learning how to shape your thoughts into compelling stories and content that will attract the interest of fans and journalists alike.

What you’ll learn:

  • How to develop a deeper purpose for your career or business
  • How to develop a captivating brand story that makes you stand out from your competitors
  • How to come up with regular content for blogs, social media or press
  • How to plan a simple PR strategy that will keep you in the public eye
  • How to have more presence when communicating on camera, on stage or on radio

The purpose of this programme is to help you create a profile that sets you up for a career in the long-term – one that will enable you to pick and choose the work you want to do and attract loyal fans.


Webinar 1

  • Define your purpose and key message so you overcome resistance to self-promotion and feel a deeper sense of motivation.

Webinar 2

  • Develop your leading archetypes and learn how to use the energy to build stories and content that will captivate your audience.

Webinar 3

  • Develop a key story that defines your business or creative brand and reflects your core values.


PR challenge 1: Research the media you most want to be featured in.

PR challenge 2: Write your key story.



Webinar 4

  • What makes you unique? How to stand out from the competition and get your authentic voice noticed.

Webinar 5

  • Create a vault of captivating stories.

Webinar 6

  • Make your stories hooky for blogs and the media.


PR challenge 3: Share your key story on social media.

PR challenge 4: Connect with three journalists on social media.



Webinar 7

  • Learn why it’s not all about you – it’s about serving your audience

Webinar 8

  • Develop an inspiring daily self-expression practice that helps you generate regular content in a natural, effortless way.

Webinar 9

  • What makes a great freebie to attract an audience and build a list.


PR challenge 5: Create a free opt-in product for your website.

PR challenge 6: Start a six-week blogging challenge.



 A one-day workshop in which you will:

  • Learn how to tell your story from the heart in a powerful, impactful way.
  • Learn how to develop presence using body language and voice.
  • Create a video that you can put out as a blog.

Trailblazing PR Launch Party

This event is the climax of the programme, where you get to invite friends and family to witness your journey and celebrate your work. You’ll get the chance to tell your story, give the audience an experience of your work and start gathering momentum as a Trailblazer. All participants will be featured in our growing TrailblazerTribe online community. Expect special guests and – quite possibly – members of the press!


Nicky Moran

Nicky is an award-winning coach and trainer. For the past six years she has been helping creative professionals take their careers to a new level. Known for her ‘rocket-fuel energy’, she empowers musicians, photographers, performers and artists to take bold steps to create a career that they feel passionate about. She started out as a singer before becoming a broadcast journalist, music PR and even a flirt coach before working in the corporate world as a training consultant. She brings a business-savvy attitude, charm and a deep desire to help her clients believe in themselves and create their dreams.


“Nicky is excellent – insightful, efficient and intuitive with a real ear for where to focus. She is incredibly easy to get along with – very charming and personable. What is great too is that it becomes clear that what really inspires her is how she loves her clients and wants them to have the best life possible. Her enthusiasm is contagious. We laughed a lot!”

Greg Haiste – award-winning actor and comedian (

Beverley Glick

For 15 years, Beverley contributed to the pop cultural narrative of the UK as a music journalist and magazine editor, reviewing gigs and albums, interviewing bands and creating stories that plugged into the zeitgeist – most notably the New Romantics and the electronic music boom of the early Eighties. She chronicled the rise of many popular artists, including Duran Duran, Spandau Ballet and Soft Cell.

In the Nineties she moved to Fleet Street, working first for The Observer, then The Sunday Telegraph and Sunday Express – writing, editing and commissioning stories for magazine and features sections.

Beverley now works as a story archaeologist and public speaking coach, helping entrepreneurs and creatives to find the personal stories that will help them spread their authentic message.


“What I value about Beverley is her genuine maturity, depth of understanding and compassion. She is an incredibly skilful editor, born out of more than 35 years of writing and journalistic experience. With expert insight and gentle hands she helps people see the story they are telling about themselves. Then she helps them wonder if there is another chapter their soul would like them to start writing. And on top of that she is an inspiring public speaker and has a wonderful sense of humour.”

Nick Williams – international speaker, bestselling author and founder of Inspired Entrepreneur (

Regular price: £997

Early bird: £897 (book before 22nd June)


The programme includes:

  • Four modules and a one-day workshop
  • Nine webinars
  • Six PR challenges
  • A PR Launch Party
  • Access to a Facebook group where you can stay connected to your cohort and ask for their support and encouragement
  • 45-minute coaching sessions with each facilitator

You will be mentored throughout the programme by award-winning creative career coach and former PR professional Nicky Moran and storytelling expert, editor and journalist Beverley Glick.


“Practical, inspirational, entertaining, well-structured and authentic. High-quality information from credible and trustworthy trainers.”

Clare McCaldin, opera singer

“The workshop reassured me that we all have a unique story and there is a ready audience waiting for us to step on to the stage. Both facilitators showed genuine enthusiasm that they wanted us to do well.”

Tom Morley – drummer, inventor and founder member of Scritti Politti

“Jam-packed with practical information, which we used to take our own stories on quite an amazing journey. I feel a new sense of clarity and the direction to plan my next year.”

Sarah Hyndman – graphic designer, type mischief-maker and author of Why Fonts Matter (Virgin Books)

“A warm and stimulating environment with a step-by-step approach to address the challenges and demands of being effective in the world of PR.”

Rona Steinberg – Out Loud life coach and public speaking trainer